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Apple vs Samsung: Which Is Better? A Complete Comparison

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In the IT sector, Apple and Samsung are two brands that frequently spring to mind. These tech giants have led the way in innovation, establishing standards for user experience, design, and quality.

Hence, users all over the world compare Apple vs Samsung before choosing the perfect device to suit their needs. In the following article, we explore several facets of the two companies. We offer a thorough analysis to assist you in recognising their advantages and disadvantages.

Apple vs Samsung: Company Stats Comparison

Before we explore all the nuances between the two tech giants’ flagship devices, let us compare them on a corporate level. There are quite a few interesting facts about the history and business activities of both Samsung and Apple… Ready to discover all of them?

Apple vs Samsung banner with Steve Jobs

Apple & Samsung History: Time In Business

Samsung was created in South Korea by Lee Byung-chul. Initially established as a trade firm in 1938, it has grown into a conglomerate, well-known across a number of sectors, particularly electronics. They even make warships!

Since its founding in 1976, Apple Inc. has mostly concentrated on software and consumer products. The company was built by Steve Wozniak, Steve Jobs, and Ronald Wayne. They were the first to pioneer the conventional smartphone and tablet.

Despite having different origins, both businesses have developed into industry giants in the technology sector. No wonder people compare Apple vs Samsung when choosing the best option for their new device.

Market Share

The two companies that rule the global smartphone industry, alternately hold the top rank. According to current figures, Apple comes in second place with around 19% of the worldwide market share, behind Samsung’s approximate 22% share. The dynamics of local markets and the introduction of new products cause these numbers to change.

As of 2023, Samsung shipped 226.5 million units globally, while Apple managed to ship circa 232 million iPhones worldwide. As honourable mentions, a couple of Chinese companies like Huawei and Xiaomi, provide a strong challenge to the two largest mobile phone vendors in the world.

Infographic of Apple vs Samsung Market Share in 2023


Apple’s strong margins are a result of its continually profitable goods and services. Apple’s net income in 2023 was $96.99B, a 2.81% decline from 2022.

When it comes to Samsung, the company managed to pull off “only” $42.9 billion in 2023. Of course, this is significantly lower than Apple. This striking distinction demonstrates Apple’s capacity to demand high pricing for its goods.

Apple vs Samsung inforgraphic showing profit & revenue comparison for 2022

Apple vs Samsung: Product Line Comparison

Understanding the rivalry between the two tech giants can lead you to answer the main question: is Samsung better than Apple or is Apple better than Samsung? To get to know both companies, we shall explore all the details about their flag devices.

 In our product line comparison, we take the following tech into consideration:

  • Smartphones: Samsung Galaxy S24 Ultra vs Apple iPhone 15 Pro Max
  • Tablets: Apple iPad Pro 7 vs Samsung Galaxy Tab S9 Ultra

Apple or Samsung? Discover more about their best devices in 2024 to find the answer!

Samsung Galaxy S24 Ultra next to iPhone 15 Pro Max on blue background
Apple vs Samsung: Phones – Galaxy S24 Ultra vs iPhone 15 Pro Max
 Samsung Galaxy S24 UltraApple iPhone 15 Pro Max
Size162.30 x 79.00 x 8.60 mm (6.39 x 3.10 x 0.34 in)159.90 x 76.70 x 8.25 mm (6.30 x 3.02 x 0.325 in)
Weight232.00 g (8.20 oz)221.00 g (7.80 oz)
Screen diagonal6.80″6.70″
ScreenDynamic AMOLED 2X
1440 x 3120 px (6.80″) 505 ppi
1290 x 2796 px (6.70″) 460 ppi
BatteryLi-Po 5000 mAh Audio: 95 h Video: 30 hLi-Po 4422 mAh Audio: 95 h Video: 29 h
Memory256 GB, 512 GB, 1000 GB256 GB, 512 GB, 1000 GB
Operating systemAndroid 14 (+ One UI 5.0 interface)iOS 17
CPUQualcomm Snapdragon 8 Gen 3 SM8650 3390 MHzApple A17 Pro
GPUAdreno 750Apple GPU
Dual SIMYesYes
Rear cameras200 Mpx, 12 Mpx, 50 Mpx, 10 Mpx48 Mpx, 12 Mpx, 12 Mpx
Front camera12 Mpx12 Mpx
Video resolution7680×4320 px3840×2160 px
Release dateQ1 2024Q3 2023

Design and Build

The elegant, minimalistic design of the iPhone 15 Pro Max includes a Ceramic Shield front cover and a stainless steel frame. In contrast, the S24 Ultra has an aluminium frame with Gorilla Glass Victus 2 front and rear for a more industrial appearance. With their IP68 ratings, both smartphones provide exceptional water resistance and durability.


The 6.7-inch Super Retina XDR OLED display of Apple’s iPhone 15 Pro Max is well known for its brightness and colour accuracy. The 6.8-inch Dynamic AMOLED 2X display on the Samsung S24 Ultra is a little bit bigger and has a greater resolution.

Samsung has a minor advantage in terms of vibrancy and personalisation due to its experience in display technology.


One of the most potent mobile CPUs available today, the A17 Pro Bionic chip from Apple powers the iPhone 15 Pro Max. With the Snapdragon 8 Gen 3 processor, Samsung’s S24 Ultra delivers excellent performance, however, benchmark results show that it marginally lags behind the A17.

Even while performing demanding tasks, both phones offer seamless, lag-free experiences.

Infographic with all iPhone 15 Pro Max features including A17 chip, battery life, colours, and more.


Apple’s camera system, which has a 48MP primary sensor and three lenses, is still excellent. However, the quad-camera system of the S24 Ultra has a 108MP primary sensor which simply proves the best in the market.

Apple’s main strengths are in colour accuracy and video recording, but Samsung’s strengths are in zoom and low-light photography.


The iPhone 15 Pro Max is powered by the iOS 17, which is well-known for its user-friendly design and smooth connection with other Apple devices. The S24 Ultra runs Android 14, coupled with Samsung’s One UI 5.0, which offers a plethora of personalisation choices and capabilities.

Most of the time, the decision between the two comes down to personal operating system preferences.

Battery Life

Although the battery life of both phones is outstanding, the Samsung Galaxy S24 Ultra usually lasts a little bit longer because of its better hardware and software integrations.

Nevertheless, you may use either of the two for up to 95 hours when listening to music, or up to 29-30 hours when watching videos. Fast charging and wireless charging are features that Samsung’s S24 Ultra offers on par with those of Apple.

Collection of Apple vs Samsung smartphones


Apple’s premium standing in the market is reflected in the pricing difference between the S24 Ultra and the iPhone 15 Pro Max. Even though its top-tier smartphone is also considered premium, Samsung frequently has more affordable prices, particularly when there are discounts and trade-in offers.

If you’re a registered UK business, you can take full advantage of our exclusive deals, with prices starting at:

Final Verdict!

Which one is better: the Apple or Samsung smartphone? Well, the ultimate choice is entirely up to you as it depends on your personal needs and requirements. Comparing the two phones, one can say that the overall design of the iPhone is more adequate.

On the other hand, the S24 Ultra offers a more intuitive interface and is generally more affordable. Still, looking for a premium mobile phone, both Apple and Samsung are the right option for any demanding customer.

Apple vs Samsung: Tablets – iPad Pro 7 vs Galaxy Tab S9 Ultra
 Apple iPad Pro 7th GenerationSamsung Galaxy Tab S9 Ultra
Size11-inch: 249.70 x 177.50 x 5.30 mm (9.83 x 6.99 x 0.21 in) 13-inch: 281.60 x 215.50 x 5.10 mm (11.09 x 8.48 x 0.20 in)326.40 x 208.60 x 5.50 mm (12.85 x 8.21 x 0.22 in)
Weight11-inch: 444.00 g (0.98 pounds) 13-inch: 579.00 g (1.28 pounds)732.00 g (25.80 oz)
Screen diagonal11.00″ or 13.00″14.60″
ScreenUltra Retina XDR 120 Hz 1668 x 2420 px (11.00″) 267 ppiDynamic AMOLED 2X
120 Hz 1848 x 2960 px (14.60″) 239 ppi
BatteryLi-Po  Li-Ion 11200 mAh  
Memory256 GB, 512 GB, 1000 GB, 2000 GB256 GB, 512 GB, 1000 GB
RAM8 GB, 16 GB12 GB, 16 GB
Operating systemiPadOS 17Android 13 (+ One UI 5.1)
CPUApple M4Qualcomm Snapdragon 8 Gen 2 SM8550-AB
GPUApple GPUAdreno
Dual SIMNoNo
Rear cameras12 Mpx13 Mpx, 8 Mpx
Front camera12 Mpx12 Mpx
Video resolution3840×2160 px3840×2160 px
Release dateQ2 2024Q3 2023

Design and Build

The iPad Pro 7’s thin metal body and small bezels uphold Apple’s distinctive design aesthetic. Although also sleek and handy, the Tab S9 Ultra is a little bit bigger to accommodate those who like a larger screen. Furthermore, the new 7th Generation iPad Pro comes in two sizes (11-in and 13-in). Thus, in terms of design and build, we have to honour Apple and its approach to class and luxury.


The iPad Pro 7 features an Ultra Retina XDR display, providing stunning visuals with high brightness and colour accuracy.

The Tab S9 Ultra’s 14.6-inch Dynamic AMOLED display offers deeper blacks and vibrant colours, making it ideal for media consumption.

Both devices are perfectly crafted to meet the unique requirements of freelancers and other professionals. Graphic designers are going to have a tough choice when comparing Apple vs Samsung.


Powered by the latest in Apple’s arsenal, the M4 chip, the iPad Pro 7 Gen offers unparalleled performance. This hardware makes it suitable for demanding tasks such as video editing and graphic design.

The Tab S9 Ultra, equipped with the Snapdragon 8 Gen 3 processor, is also highly capable, though it slightly lags behind the M4 in raw performance. However, as it is almost a year older than the new iPad, this is to be expected.

New 7th Generation Apple iPad Pro (2024) infographic of hardware specs and features, including M4 chip and 5G


The iPad Pro 7th Generation runs on iPadOS 17.5 (optimised for productivity) and offers a range of apps tailored for the tablet experience. It is worth noting that the operating system allows the user for seamless integration with external Apple products and devices.

The Tab S9 Ultra runs on Android 14 with Samsung’s One UI, providing flexibility and customisation options. While professionals will find the new iPad Pro a better choice, less demanding users might want to choose the Galaxy Tab.


Both tablets include a variety of compatible accessories and extras. For one, the iPad Pro 7’s productivity is greatly increased by its seamless integration with the Magic Keyboard and Apple Pencil.

Worth noting, the Tab S9 Ultra also includes stylus/keyboard support; when it comes to compatibility with the S Pen and various keyboard covers, the tablet works magic.

Close-up shot of Galaxy Tab S8 Ultra tablet for business with S-pen stylus


Retail prices for the 11-inch model on the official Apple website currently start at $999.00 (~£800). The slightly larger 13-inch model is listed for 1299.00 USD (~£1000).

The Samsung Galaxy Tab S9 Ultra is far more affordable, with retail prices starting from 699.99 USD (~£550) according to their official website.

However, if you’re a registered UK company, you can save loads with our Galaxy Tab S9 Ultra and iPad Pro 7 business deals!

Final Verdict!

Being a complete novelty in the tech market (introduced in Q2 2024), the latest generation of iPad Pro is quite expensive. Comparing the larger display to the Galaxy Tab S9 Ultra, the device costs nearly twice as much.

New Apple iPad Pro 7 next to Samsung Galaxy Tab S9 Ultra
Image credit: tomsguide

Therefore, if you are looking for a cheaper professional tablet, go for Tab S9 Ultra. In terms of technology, performance, and design, the Apple tablet is the unquestionable frontrunner. Yet again, the final choice is entirely yours to make.

Want to learn more? Read our post on the iPad Pro 7 vs iPad Air 6 for features, specs, and comparison… Or shop our iPad Pro 7 business deals and save on your next contract.

Apple vs Samsung – Further Comparison of Products & Offers

Wait, there’s even more? Of course!

Comparing the two companies is not only about answering the age-old Samsung Galaxy vs iPhone question! It’s time for a quick recap of the additional devices and categories these tech hegemons compete in.

Notebooks: MacBook Pro vs Galaxy Book

The M-series CPUs, which power Apple’s MacBook Pro series, have long set industry standards for laptop performance, build quality, and battery life.

Split-screen shot of Apple MacBook vs Samsung Book laptops
Image credit: tomsguide

Though remarkable, Samsung’s Galaxy Book series falls short of the MacBook Pro in terms of both raw performance and ecosystem connectivity. On the other hand, the Galaxy Books have better screens and more flexible ports and networking choices.

Need some new hardware? Shop our deals on business laptops now.

Smartwatches: Apple Watch vs Galaxy Watch

With its extensive health tracking, smooth iOS connectivity, and extensive app store, the Apple Watch Series 9 remains the industry leader in smartwatches.

Close up shot of Apple Watch 9 and Samsung Galaxy Watch

Samsung’s Galaxy Watch 6, which offers great fitness tracking, a rotating bezel, and a plethora of personalization choices, is a formidable competition, particularly for Android users.

Overall, it’s hard to recommend one over the other, both models do their job perfectly.


In the end, the Apple vs Samsung battle is all about the ecosystem. Not just the OS and interface, but the wide range of interconnected devices and apps.

iPad, iMac. iPhone, speaker, Apple TV, and various other Apple devices next to each other on table

It seems difficult to top the coherent user experience that is produced by Apple. The company introduces flawless integration of iPhones, iPads, MacBooks, Apple Watches, and services like iCloud and Apple Music.

Even while it’s getting better, Samsung’s ecosystem is still more dispersed, particularly because its devices run on Windows and Android. For a comprehensive linked experience, though, Samsung’s SmartThings platform and relationships with other tech companies come into play.

Which Is Better: Samsung or Apple? Conclusion

So, who wins this clash of the titans, Apple or Samsung? The competition between the two giants is proof of the amazing progress and invention in technology across both brands.

Both companies provide a large selection of goods to suit various requirements and tastes. The features that are most important to you, your budget, and your personal tastes will all undoubtedly play a major role in your decision.

Woman uses Samsung Galaxy Tab S9 5G to take notes whilst learning a new recipe

Summing up, Apple succeeds because of its well-developed ecosystem, elegant design, and intuitive software. For those who are heavily committed to iOS and MacOS, or who want great performance and flawless device connection, it’s easily the best option.

On the other hand, Samsung excels in terms of diversity, display technology innovation, and affordable prices. An excellent choice for those who appreciate value for money, cutting-edge functionality, and customisation.

Deciding, whether to buy a Samsung or Apple device, is a tough call. Be sure to make the right call based on thorough and detailed reviews and comparisons.

Whatever you pick, get a great deal with our Samsung and Apple iPhone business deals, all backed by our 7-day price guarantee. Still unsure? Contact us today!

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