BusinessMobiles.com
Expert in…
Lucy Wilson is Head of Partnerships & Growth at BusinessMobiles.com, with over a decade of experience across partnerships, business development and commercial growth.
She specialises in building partnership programmes from the ground up, identifying strategic opportunities and creating relationships that deliver genuine value for both organisations and their customers. Her experience includes developing corporate partnerships with major businesses such as Addison Lee and Specsavers, as well as building partnership models designed to support sustainable, long-term growth.
Lucy began her career over 20 years ago as cabin crew with Virgin Atlantic, where she developed a strong understanding of customer experience, communication and relationship-building. Her love of travel began there and continues to shape the way she connects with people and approaches new opportunities.
At BusinessMobiles.com, Lucy is focused on building a trusted ecosystem of organisations that support UK SMEs, creating commercial opportunities through collaboration and helping partners extend the value they offer to their customers.
Something many people don’t know about Lucy is that one of her labours of love is a pet supplement brand now sold in B&M, Home Bargains and Action stores across Europe. Lucy helped her partner bring the brand to life through her creative and partnership expertise.
Outside of work, she is mum to a 15-year-old son and splits her time between Manchester and Lincolnshire.
How these articles are researched and what to do if they’re relevant to your business.
Lucy writes about partnerships from the side of someone who builds them: how partner programmes get set up, what separates a referral, strategic, or white label arrangement that works from one that stalls, and where two organisations can create value together that neither would reach alone. Her posts usually open with a live commercial problem and what it means for procurement, then work through where a partnership fits and what it takes to make one deliver.
Her angle comes from doing the work: building partnership programmes from the ground up and running corporate relationships with businesses. She writes for organisations deciding whether to partner, refer, or white label, and for anyone trying to widen what they offer their own customers through collaboration rather than building it all in-house.
If a article here is relevant to a problem you’re trying to solve, BusinessMobiles.com compares contracts across every major UK network on your behalf – EE, O2, Vodafone and Three. The team negotiates pricing, handles switching and manages the account on an ongoing basis, so you’re not dealing with the networks directly.
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