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Apple's annual reveal is nearly here. Register free and the moment it's official, we'll break it down in plain English - what's new, and if it's worth the upgrade.
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Why get on the priority list?

Every year, Apple reveals its newest phones. Here's the difference between figuring it all out yourself and letting us do the hard part.

Going it alone

  • Trawl news sites and socials for a breakdown
  • Wade through specs, acronyms and marketing hype
  • Guess how it stacks up against your current phones
  • Take a punt on whether it's worth upgrading
  • Hope you stumble on a decent deal
  • No one to ask when you’re not sure

On the priority list

  • An instant alert the moment it's official
  • A plain-English breakdown - zero jargon
  • A clear side-by-side with the phones you've got
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  • Free advice from a UK business mobile specialist

What are the rumours around the announcement?

We can't confirm a thing until it's official - but here's what the internet reckons. All gossip, zero promises.
Rumour

Premium models first

Apple looks set to launch the Pro, Pro Max and a foldable in September. The cheaper model may not land until spring 2027.

Rumour

A foldable in the works

Talk of a folding iPhone that opens out into a mini tablet. Reports suggest it's a real product this year, not just a test.

Rumour

Faster and smoother

The new models are tipped to run quicker and use less power. In plain terms, they should stay fast for years.

Rumour

Better battery life

A more efficient chip and a bigger battery could mean noticeably longer life on the Pro. Enough to see out a full working day.

Rumour

A cleaner front, more screen

The front sensor may tuck under the display, shrinking the black cut out and freeing up a little more screen up top.

Rumour

Much the same size

Screens are tipped to stay close to today's sizes. Your cases and everyday habits should carry straight over to the new models.

Rumour

Sharper photos

The Pro is tipped to get a smarter main camera. That means sharper shots in tricky, low light like dim offices or evenings.

Rumour

A comfier camera button

The side camera button may switch to a proper press. Easier to feel when you take a shot, so fewer missed photos.

Rumour

Steadier signal

Apple's own connection tech is tipped to hold data steady in busy areas, with talk of texting by satellite when there's no signal at all.

Rumour

A near invisible fold

Apple is said to be working hard on hiding the crease. The aim is a fold line you can barely see when it's open.

Rumour

Prices creeping up

Leakers expect the Pro range to cost a little more this year. The foldable is rumoured to be pricier still.

Rumour

AirPods with a camera?

It's not just phones. Apple is rumoured to be working on AirPods with tiny cameras built in, though it's still early days.

*None of the rumours are confirmed by us or by Apple. It’s speculation doing the rounds online.

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