Everything You Need to Know About the Facebook – WhatsApp – Instagram Integration 

What does it mean for you?

As I’m sure you’ve all heard, Facebook have very recently announced that they’ll be integrating their Messenger app with WhatsApp and Instagram’s messaging services towards the end of this year.

While all three apps will remain separate from one another, the development will allow a means of cross communication, no matter what platform you’re on.

Exciting, right?

Of course, it is!

It does leave us with a couple of questions, though. Like, what exactly does this mean for business owners, users and Facebook itself?

 

Larger Audiences

As a business owner, this three-way integration is an incredible opportunity in terms of outreach.

Being able to communicate with potential customers and clients of three huge different applications, all from one marketing platform means that far more, and far wider audiences can be accessed.

Audiences from the three platforms will be much more varied in terms of age and location, too.

 

Alternative to Email Marketing

With a declining rate of success in email marketing tactics, this new integration development could be a saviour.

With all three chat applications ‘merged’, businesses are basically being given an international channel to engage in more direct contact – in a far more user-friendly manner than traditional email marketing.

Businesses should be able to see a huge increase in response and opening rates, gaining a much more effective result.

Even better? The quicker you jump on it, the more success you’re likely to have.

This is a huge development in the world of technology – make yourself the first in your sector to grab the opportunity and run with it!

 

Convenience

If you consider it, this new update is going to be incredibly convenient for both business owners and users.

Being able to have all three of these applications streamlined into a singular messaging process makes for a much easier life.

As Facebook stated themselves; “We want to build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.”

 

Increased Revenue

For Facebook itself, this move means a large increase in revenue in terms of new space for advertisement.

Ad revenue is already a large part of the company’s earnings, so the move will ensure even more money will be coming in.

On top of that, rumours are circulating that Facebook may be creating some exclusive features for the integration that will only be available at a cost, leaving them with far fatter pockets!

 

Chatbots

Many businesses already take advantage of Facebook Messenger to use chatbots with their customers – a fantastic marketing opportunity.

Now? Businesses will be able to easily apply the same method to the other two applications involved in the integration – Whatsapp and Instagram.

They’ll be able to use the bots on all platforms to reach out to and connect with a far wider collection of consumers, all over the world!

 

Thoughts? Are you on board with the integration?

 

 


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